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Indigenas de la Sierra Madre de Motozintla (ISMAM), the world's foremost producer of organic gourmet coffee, is a prominent example of an associative corporation, an organizational form combining aspects of traditional Indian social organization and modern capitalist enterprises. The development of ISMAM's organic strategy is analyzed as acheiving multiple goals, including improving soils and improving marketing conditions by permitting greater value-added to growers through direct access to high-value markets. The role of external brokers and the impact of organic marketing on organizational structure are analyzed. Though not typical, ISMAM is an encouraging example of a viable small-farmer strategy for meeting the economic and political challenge of globalization. Inglés

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